Mahindra Rise

Mahindra enables people to Rise - to possibilities, to opportunities, to change, to their potential, to their aspirations, to achieve their dreams.

We exist to help customers and communities Rise to whatever it is they set their hearts and minds on. Rise is an expression of the human spirit and self-actualization. We will challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and communities across the world-to enable them to Rise.

Watch Mahindra Rise

Rise in Action

Women in Ag
Operation Finally Home

Urban Ag
1st Responders Appreciation

CTAT Texas Pride Scholarship
Military Pride Tribute

Rise In The News


Ad Campaign Rolls Out Spots Highlighting Women In Ag Adding to the mix of the Come Rise With Us advertising campaign, Mahindra USA introduces a new spot focusing on the important role women play in agriculture and recognizing their contributions. The new campaign features Patricia Lang and her daughter, joined by Janeth Tomlin, all Mahindra owners who are the brand’s biggest advocates. The loyalty and satisfaction of customers like the women featured in these ads, are one of the reasons Mahindra is the fastest growing tractor brand in North America. The ads are now appearing nationally on TV and in publications.